2010 NFDA Resource Catalog Available

CasketThe National Funeral Directors Association (NFDA) has released its 2010 Resource Catalog. Packed with essential tools to help funeral directors strengthen their business operations, educate staff and enhance service to families, this year’s catalog features product sets on a variety of topics, including business operations and aftercare, which offer savings of up to $50.

In addition to consumer brochures, a wide variety of informational and educational materials and specialty NFDA items, the catalog features NFDA Home Study courses that enable funeral directors to earn continuing education (CE) hours without leaving their home or office. Presented by trusted experts and approved for CE hours by the Academy of Professional Funeral Service Practice and most state licensing boards, Home Study courses are available in book, CD (audio), CD-ROM (audio and visual) and DVD formats. NFDA members can purchase many Home Study courses for less than $100, which includes the product (e.g., book, CD) and CE question set.

This year’s catalog features nine new Home Study books that are accredited for up to 10 CE hours:

  • Building Customer Loyalty From the Inside Out (10 CE hours). Practical tips and compelling examples that provide powerful guidelines for creating customer loyalty. Author: Debra J. Schmidt.
  • Capitalizing on Kindness: Why 21st Century Professionals Need to Be Nice (10 CE hours). Five powerful tools, based on kindness, that can help ensure individual and business success. Author: Kristin Tillquist.
  • The Eight Building Blocks for Creating a Sustainable, Closely-Held Company (10 CE hours). Challenges family-business owners to move outside their comfort zone to create and sustain business success. Author: D. Wayne Rivers.
  • Family Business (10 CE hours). Learn about the knowledge and skills needed for the successful management of family businesses; illustrates ways to achieve sustained growth and continuity through generations. Author: Ernesto J. Poza.
  • 100 Ways to Motivate Others (10 CE hours). In an entertaining style, this book presents proven ways to motivate staff members, thereby ensuring business success. Author: Steve Chandler.
  • Boom! 7 choices for Blowing the Doors Off Business-as-Usual (10 CE hours). Presents seven key life choices to help professionals put enthusiasm and passion back into their work and their workplace. Author: Kevin and Jackie Freiberg.
  • Think Like a Marketer (10 CE hours). Presents a new approach to marketing to help business owners ensure marketing gets done and gets results. Author: Lauron Sonnier.
  • Understanding Your Suicide Grief (10 CE hours). Helps those left behind understand their normal and necessary, yet unique, grief journey. Author: Alan D. Wolfelt, Ph.D.
  • Cry Until You Laugh: Comforting Guidance for Coping with Grief (10 CE hours). Blends gentle humor with practical advice for the bereaved and the professionals who support them; confronts myths about grief. Author: Richard J. Obershaw.

In addition, funeral professionals will find several 2009 NFDA Teleconferences, Web Seminars and convention workshops presented as Home Study courses:

  • “Ethical Thinking in Today’s World” (4 CE hours). Explores ethical responsibility and the benefits of ethical behavior; provides guidelines to help funeral directors make the ethical choice. Presenter: Chris Kuhnen.
  • “Does Formaldehyde Cause Cancer? How NFDA’s Formaldehyde Best Management Practices can Protect You” (4 CE hours). Reviews recent findings on formaldehyde health risks; reviews NFDA’s Formaldehyde Best Management Practices; includes information about new, toxin-free embalming products. Presenters: Carol Green and Edward Ranier.
  • “FTC Funeral Rule Staff Training” (4 CE hours). Provides an overview of the FTC Funeral Rule compliance requirements, with special attention given to phone inquiries, third-party merchandise and avoiding violations during “undercover shops.” Presenters: T. Scott Gilligan and Craig Tregillus.
  • “GPL Funeral Packages – Doing Them Right” (4 CE hours). Explores the ways funeral packages can be presented to consumers in a manner that is compliant with the FTC Funeral Rule. Presenter: T. Scott Gilligan.
  • “With the Push to Cremate: 5 Reasons to Encourage a Viewing and Ritual” (4 CE hours). Reviews ways funeral directors can communicate the value of viewing and ritual to families that choose direct cremation. Presenters: Susan J. Zonnebelt-Smeenge and Robert C. DeVries.
  • “Prepare for the New Employment Regulations” (4 CE hours). Reviews major employment regulations with which funeral homes must comply; special attention given to common violations. Presenter: Stephanie Peters.

The 2010 NFDA Resources Catalog was mailed with the February issue of The Director, but funeral professionals can also download a PDF from www.nfda.org/resources or call NFDA at 800-228-6332 for a free copy. All NFDA resources, including the new Home Study offerings, can be accessed and ordered by visiting www.nfda.org/resources or calling NFDA at 800-228-6332.

NFDA is the world’s leading funeral service association, serving 19,000 individual members who represent more than 10,200 funeral homes in the United States and internationally. From its headquarters in Brookfield, Wis., and its Advocacy office in Washington, D.C., NFDA informs, educates and advocates to help members enhance the quality of service they provide to families. For more information, visit www.nfda.org.

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